Hey there, rebels and trendsetters! We're Nyrah, and we're here to redefine what luxury jewelry means. Spoiler alert: it doesn't have to cost the earth (literally or figuratively). Let us introduce ourselves properly...
WE'RE NAMED AFTER A LITTLE FORCE OF NATURE
First things first—who's Nyrah? She's the spirited 2-year-old niece of our founder Rahul Mehta (who created the brand alongside Rajvi Chowdhary). This tiny human is such a formidable force of nature that we just had to name our entire jewelry brand after her! "Nyrah" means "Beauty of the Rose," and just like our namesake, we're all about celebrating carefree playfulness and cherishing what makes each of us special. Our trademarked Nyrah Rose isn't just a pretty symbol—it's a legacy we're building.
WE'RE BREAKING THE JEWELRY RULES (IN THE BEST WAY)
Listen up: We aren't here for those outdated jewelry "rules." Our mission? To empower you to embrace your individuality and break free from whatever boring, conventional nonsense you've been told is acceptable. We want you to be rebellious, defiant and daring when it comes to championing your individuality. You're the main character, and our jewelry is your trusty sidekick in the adventure of authentic self-expression!
SUSTAINABILITY IS OUR BIGGEST FLEX
Let's talk about our biggest flex—our commitment to sustainability isn't just marketing fluff. We're walking the walk with 95% recycled gold (and just 5% newly mined gold), recycled sterling silver that's 92.5% pure, and diamonds that don't come with ethical baggage.
Speaking of those sparkly rocks, we give you options: natural diamonds sourced through the Kimberley Process (aka guaranteed conflict-free), or lab-grown beauties that are carbon neutral, traceable, and chemically identical to the earth-grown variety. Our promise is refreshingly straightforward: keep the environment in mind, always."
OUR QUALITY AGES LIKE FINE WINE
Fast fashion? Not in our vocabulary. Our pieces are crafted to last years—literally. Our designs "age like fine wine," reimagining classic jewelry with modern twists that never go out of style. With our skilled artisans in Bombay and Dubai pouring generations of expertise into each piece, what you're getting isn't just jewelry—it's exceptional artistry designed for "resilience and eternal elegance."
WE'RE ALL ABOUT THAT CIRCULAR LIFE
We're all in on the circular economy. We're actively driving our manufacturing with reuse and recycle practices, ensuring our process is as efficient and waste-free as possible. It's luxury with responsibility—because your statement pieces shouldn't come at the earth's expense.
OUR PROMISE TO YOU
At our core, our promise is to create unique, sustainably made jewelry that empowers you to be unapologetically yourself. No compromise on style, no compromise on ethics. Whether you're browsing our collections or diving into our bespoke design service (where "no design is too bold, no idea is off-limits"), we're offering more than jewelry—we're offering the freedom to express your authentic self while respecting the planet we all call home.
And honestly? That kind of conscious luxury looks good on everyone. That's the Nyrah way.
